Top 3 Most Important Functions of Shopify Ecommerce Solution
One of the most prominent features of Shopify is the usage of Google Analytics. The use of Google analytics to analyze the performance of your online store is an essential part of every ecommerce website and it should be used by all ecommerce solutions. Google Analytics provides many useful statistics such as number of visitors to your online store, number of buyers and total sales. You can also get detailed information about which keywords or search terms were used by the users to find your site. With the help of Google analytics, you will be able to monitor the performance of your online store in terms of the growth of sales, number of new clicks, bounce rate etc.
Another important aspect of the Shopify ecommerce features is the integration of the shopping cart system with the database. It makes it easy for the online store owners to add and remove products from the cart easily without having to involve the customer too much. Online store owners can also amend or change the products offered in the cart quite frequently as per changing trends. These features make it easier for shop owners to offer customized shopping cart solutions to their customers. They can add new product offerings, change existing product offerings etc. without the hassle of contacting the customer or providing any prior notice.
Social Media integration is another important feature of the Shopify Ecommerce Development Services. The social media networking sites such as Facebook, Twitter and Google+ can be integrated by the shopify merchants through their shopping carts. This way, the online stores are enabled to display the latest information related to the product and their services on the social media sites through an integrated process. The users can shopify merchants without any hassle by using secure payment gateways to transact transactions.
There are quite a few additional social media tools that can be used to promote your product. They include publishing status updates, videos, podcast etc. There are a number of free social media platforms that can be used by the shopify ecommerce features. A video blog is one such tool that can be used for posting the current store sales as well as other promotional videos. Similarly, podcasts can be used for the purpose of informing the users about the recent developments at an online store. The videos can also be published to a number of popular video sharing sites which can increase the visibility of the product and services.
The third most important role of the ecommerce platform is that of providing a comprehensive SEO service to its customers. The SEO services include blog optimization, article marketing, forum marketing, directory submission, content submissions, Press releases and much more. Since almost every online store today has an online shopfront, it is not essential for an online store to hire an SEO expert for this purpose. You can undertake the entire SEO procedure yourself. In fact, you can even do this on your own. All you need to do is to spend a few hours each day on optimization of your website so that it becomes visible to the search engines.
Another very important function is that of providing useful apps for the big commerce. The Google app store is known for offering a huge collection of android applications. It is not difficult to develop your own apps if you have a good knowledge of the Android SDK. You can use Google's Android Studio or use the Android SDK provided with the big commerce website to develop your own app store. The Google app store is very easy to use and has a huge list of apps to choose from. The Shopify app store is equally popular and also provides a decent collection of apps.
The third most important function of the Shopify Ecommerce platform is that of being a virtual storefront. This enables you to reach out to a wider audience without having to spend a lot of money. The Shopify app store offers a wide range of virtual storefront solutions, which are extremely user friendly. As an ecommerce store owner, you don't have to spend money on creating an actual shopfront. All you need to do is sign up with Shopify, load the shopping cart with the products you wish to sell and simply integrate the shopping cart with your website.